LOVE BRAND & Co. LAUNCHES AT EMIRATES PALACE IN ABU DHABI

LOVE BRAND & Co. LAUNCHES ITS LUXURY BEACHWEAR COLLECTION IN AID OF ENDANGERED ELEPHANTS AT EMIRATES PALACE IN ABU DHABI

 

Love Brand & Co., the prestigious British beachwear label, is pleased to announce that its new collection is available at seven star Emirates Palace Hotel in Abu Dhabi.

London designer Oliver Tomalin founded this socially responsible lifestyle brand in 2011, following his vision “Fashion for the love of elephants”. This new wave of luxury beachwear for men and boys is intrinsically dedicated to elephants, until the day they are no longer endangered. “We will support wild elephants for as long as it takes”, says Tomalin.

The ‘Classic Shorts’ collection acknowledges ethnic, retro, floral and vintage trends as well maintaining the playful and fresh style Love Brand & Co. is popularly known for.

The product design is thoughtful with notable details including the alloy drawstring aglets in the shape of elephant tusks. The connecting element is even stained red to act as a symbol of ivory poaching. The signature stamped eyelets are also used both for sport water escapes on the back and on the front waistband for smooth running of the durable weave drawstring. The high performance Japanese nylon fabric is extremely quick drying and is beautifully constructed.

Love Brand & Co. is perfect those seeking style, comfort, performance and a feel good factor in helping save endangered Asian and African elephants from extinction in the wild. The label donates 5% of its sales to elephant charities Elephant Family,  the David Sheldrick Wildlife Trust and Tusk Trust, raising key awareness and funds for vital elephant conservation projects.

Available to purchase online at: www.lovebrand.com Free Worldwide Shipping Emirates Palace / West Corniche Road, Abu Dhabi Tel: +971 2 690 9000