The Dockers® brand opens a four-week pop up in Soho. Located at 25 Howard Street, the temporary space has a complete range of head-to-toe looks on sale from its new Dockers® Alpha Khaki Collection. The Pop-Up also has a custom khaki bar where shoppers can select from 10 vibrant colours and two fits; ‘Skinny’ and ‘Slim’. The khakis are individually dyed in Turkey and delivered within two weeks.
Distinctive, radical and stylish, the Dockers® Alpha Collection is a move away from the standard look of khaki pants. Dressed up or dressed down, the collection with its three great fits is the ‘go to’ for any guy wanting to make a statement this season. The Dockers® Alpha Collection is a favourite of James Franco, Daniel Radcliffe, Tinie Tempah and even the ‘Royal Rebel’ Prince Harry… so guys you’re in great company!
Following on from the massive success of the Dockers® Alpha Khaki launched a few seasons ago, the Dockers® design team has expanded on that pant's highly versatile approach to dressing, with the introduction of the Dockers® Alpha Collection. Offering a robust assortment of head-to-toe looks, the Dockers® Alpha Collection not only introduces a series of corresponding,shirts, jumpers, outerwear and tees, but also two great new additional Dockers® Alpha Khaki pant fits in addition to the ‘Slim’ fit: the ‘Skinny’ and the ‘Standard’ tapered. Simply put, this collection has the mentality, comfort and spirit of jeans-wear, combined with the more refined, polished aesthetic of a khaki sensibility.
The Pop-Up shop will offer a handful of activities from New York favorites, including the Blind Barber who will provide guys with quick hair or beard trim. To top it all off, Stumptown coffee will be available every day.
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