Industry in support of savoir-faire
Conjugating contradictions is the challenge undertaken by the Ermenegildo Zegna Group and Stefano Pilati.
The traditional manual tailoring statute of the brand is poetically translated into an originalpièce that took the inspiration by the sound of the machines within the group’s production sites, which has been composed and performed by pianist Maxence Cyrin to intersperse the contemporary rhythm of techno-industrial music by Klas Åhlund, in tune with images shot and edited by director Johan Söderberg for the video background of the Ermenegildo Zegna Fashion show.
Pilati’s concept for his first collaboration with the Zegna Group is clear: the collection is part of an interactive script; its aesthetic told through video and audio suggestions. Tailoring and chromatic gestures are the key elements of a fashion show that will champion the opening of an on-site installation scheduled to last the duration of men's fashion week.
An action of the Zegna Group in support of the city of Milan to stimulate the interaction between experts in the fashion industry and new consumers of the system.
style.com
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