DIESEL+EDUN: PRESENT STUDIO AFRICA

A Denim Collection Born in Africa

Studio Africa launches in London TONIGHT with Boiler Room event featuring Theo Parrish, Culoe De Song, Omar S, Kyle Hall, Baloji.

Solange confirmed as advocate for Studio Africa

If your reading this feature tomorrow morning via the newsletter it happened last night but stay tuned for more coverage. Stay tuned tonight on instagram, twitter, Facebook and Tumblr for up to the minute coverage as I will be posting live.

Spring 2013 marks the launch of a collaboration that goes beyond fashion: DlESEL+EDUN present a denim collection born in Africa and worn by a new generation of creative talents. Inspired by African creativity, the collection is manufactured in Africa with the finest CCI cotton from Uganda.

To bring the spirit of the 25-piece collection to life, DIESEL+EDUN developed the concept of Studio Africa – a virtual loudspeaker and platform for a new generation of creative talents from across the continent.

Studio Africa will launch with a series of collaborative, global live events with Boiler Room, the leading online broadcaster for live-stream music. Shows in Tokyo, Paris, London, Berlin and LA will bring together African and Western musicians in a celebration of creativity beyond borders.

Boiler Room & Studio Africa host a London launch event tonight, Tuesday March 5th:
http://boilerroom.tv/diesel-edun-present-studio-africa-hosted-by-boiler-room-london/

As an advocate for Studio Africa, Solange will support the project’s commitment to promoting and celebrating African creativity throughout 2013.

"My love for African fashion, music and art runs deep to my core and has been a significant source of inspiration to me as an artist. I'm constantly being exposed to such innovative African talent so I'm excited that Diesel + Edun is celebrating that extraordinary creativity through Studio Africa and taking me along for the journey!" – Solange, March 2013

Studio Africa’s celebration of creativity, is underpinned by the nine African artists featured in the campaign, spanning fashion, film, music, literature and photography, to bring the spirit of the Diesel+EDUN collection to life.



Check out the trailer