After their AW’12 campaign, the creativity continues in 2013, however this time 55DSL have ventured overseas to discover the Italian essence in new frontiers. 55DSL proudly present their next short film for Spring / Summer ’13 - shot in its entirety in the blazing hot plains of the U.S.A. - entitled Italy, Texas.
For this daring departure from Italian soil, 55DSL enlisted talented filmmaker Aoife McArdle. And in the small town of Italy, Texas, not far from Dallas, the acclaimed Irish born director found the perfect setting to tell a story of unique and unconventional friendships. A celebration of creativity inspired by the new 55DSL collection. For two weeks this other Italy became the film set and its wonderful residents – including their pets – were the stars.
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