KARL LAGERFELD STORE OPENING

KARL LAGERFELD WILL BROADCAST THE EXCLUSIVE STORE OPENING
LIVE ON KARL.COM AND ON THE KARL LAGERFELD FACEBOOK PAGE.

The first KARL LAGERFELD store located on 194 Boulevard St Germain will open its doors
to the public on March 1st with a very private celebration in the presence of Karl Lagerfeld the
day before.

Affirming its digital connection after the brands online launch in January 2012, KARL
LAGERFELD will broadcast the exclusive store opening live on karl.com and the Karl
Lagerfeld Facebook page.

On February 28th all fans and followers of the fashion house are invited to virtually join
this exclusive event on www.karl.com and on www.facebook.com/karllagerfeld from
8.30 PM – 11PM CET.

Three cameras set in the KARL LAGERFELD STORE will allow followers to experience the
event virtually. The celebration will be attended by fashion editors, celebrities and Karl
Lagerfeld himself and a Twitter wall will allow the viewers to actively take part in the event
and ask questions @KarlLagerfeld using the #KarlLagerfeldStore which will be randomly
answered live during the evening.

KARL LAGERFELD Store
194, Boulevard Saint-Germain
75006 Paris