Mia Zackrisson, European Head of Marketing for Farah Vintage commented: This partnership with the NME was motivated by the labels music heritage dating back to the 70’s and 80’s, when Farah was seen across the UK music scene as the label of choice amongst the Mods, Casuals and Rocker-billys. The NME is the perfect platform to connect Farah with the music scene and we are proud to be affiliated with an institution, such as the NME.
Farah will not only be involved in the Awards, but will dress the crew and make their apparel available to the artists performing in both the NME Awards Tour - featuring Django Django, Miles Kane, Palma Violets and Peace - and the London NME Awards Shows featuring Hurts, Tribes, The Cribs, Everything Everything, Savages and Tim Burgess to name but a few.
Jamie Fullerton, Features Editor, NME and guest editor of Farah’s Facebook page during the Awards season says: “Farah has always been up there for me in terms of the coolest, most rock and roll clothing line and I'm really looking forward to representing their Facebook page in February”.
To build anticipation of the NME Awards season, Farah Vintage will be launching a competition on 4 February to give 10 lucky fans the opportunity to win tickets to the final NME Tour date on 23 February 2013 at London O2 Academy Brixton. For more information about the competition and how to enter go to www.facebook.com/farahvintage.
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