A cornerstone of fashion, beauty, and shopping for a new generation, the award-winning American style website Refinery29 is expanding to the UK, providing Londoners with a new, one-stop destination for all things fashionable. Offering daily local newsletter editions and a website catering to a world-wide audience of four million monthly readers, Refinery29 offers the only 360-degree source for shopping, breaking trends in beauty and fashion, DIYs, local hot-spots, and at-home sneak-peeks of fashion's finest.
Refinery29 will launch a dedicated British arm in December 2012, with a London-based editorial team and international style contributors poised to deliver a fresh fashion point of view via fresh daily content, which will be overseen by Refinery29 editor-in-chief, Christene Barberich.
“With devoted content channels in six other U.S. cities, we couldn't be more excited to launch our seventh market in London," says Barberich. "Refinery29's readers have always looked to the U.K.'s rich fashion heritage and forward-thinking point of view for inspiration, so it made sense to make our global debut in the British capital." With a free daily newsletter combining an addictive mix of fresh local content and the best personal style resources, Refinery29 will provide its fast-growing readership of Londoners a digital destination to truly call their own.
Readers and subscribers can expect gorgeous editorials, starring our favourite Brit It Girls, studio tours with ground-breaking local designers, shopping guides for every neighbourhood that matters, primers on all of the buzziest restaurants and nightlife spots, beauty how-to videos, and the latest fashion, celebrity, and neighbourhood news. With lush original photography, clever infographics, innovative technology, and unparalleled access, Refinery29.com is bringing London a brand new lens through which to experience the city it loves most.
To sign up to the London newsletter go to:
http://www.refinery29.com/signup/london
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