SMYTHSON Unveils new Window Concept for Christmas Smythson launches the third and final chapter of our Nile Blue box window concept. Our Christmas display recreates the scene of a Georgian luxury London Hotel corridor. The entrances to two guest rooms are crafted from our iconic Nile Blue packaging, complete with classic panelling and gilded mouldings. The first door stands ajar amid a pile of Smythson gift boxes, scattered across the red carpeted floor. A woman’s Nile Blue hand reaches out through the open door, its owner obscured from view - caught in the act of reaching for an object of desire as it lifts a beautiful piece of leather goods from inside one of the unwrapped packages.
A room service trolley stands outside the second door, bearing more wrapped gifts and a piece from our men’s collection. A bottle of Dom Pérignon champagne sits on top of the trolley, and through the open door a man’s hand pulls two champagne glasses into the room, drawing the viewer into the mystery of narrative. Playing into the concept of our gift guide, a new box will be unwrapped each day until Christmas, gradually disclosing each covetable piece until a full display of the Smythson collections is revealed.
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