Tuesday 6 November 2012

HARRYS OF LONDON LAUNCHES AT SELFRIDGES NEW MEN'S SHOE DEPARTMENT

Harrys of London, the innovative men’s footwear brand, brings its trademark sophistication to the newly expanded luxury footwear offering at Selfridges beginning this month. The partnership is part of the strategy for the re-launch of the men’s footwear department which now covers 15,000+ square feet, boasting upwards of 250 brands and is easily the largest men’s shoe department in the world. Selfridges is well-known for its impressive roster of brands and the addition of Harrys of London shows the merchants’ dedication to showcasing modern London style to their international clientele.

Harrys of London is the rising star in the footwear world thanks to Creative Director, Kevin Martel’s sleek, meticulous lines and dedication to luxury leathers. The offering at Selfridges reflects the brand’s blend of innovative technology
and craftsmanship. Progressive loafers in British-tanned antelope or Italian calfskin feature the house’s exclusive Windsurf sole, a must have for those who demand comfort along with understated elegance. Harrys of London’s refined Executive offering and Black Tie styles hold sway in any boardroom or ballroom but they also offer the wearer a brilliantly engineered suspension thanks to the symbiotic influence of a high-tech innersole and a rubber-injected leather outsole. The brand’s famous JET MOC® will also be in the mix at Selfridges. Billed as “the most comfortable footwear you will ever own”, the JET MOC® is routinely hunted down by celebrities, moguls and connoisseurs who appreciate these hand- stitched moccasins for their tailored versatility and more so for the cool calfskin cocoon they create.

Harrys of London will also offer their exclusive Made-to-Order Service via Selfridges’ Personal Shopping team. Select
one of the brand’s iconic styles and choose from a wide selection of rich Cordovans, hand-cut Louisiana Alligator, South African Ostrich and a great variety of shades. Harrys of London’s signature British-tanned Kudu antelope suedes and leathers are skins that the house has perfected with its mastery over the past decade. Want something even more personal? Mr. Martel will astound you with his ability to translate your footwear ambitions with insight, precision and vision.
Harrys of London CEO Giuseppe Bonfiglio commented on the new partnership with Selfridges: “Selfridges’ is considered one of the most dynamic department stores in the world and the new men’s footwear department will offer their customer an incredible experience. We are very proud to contribute to this amazing project, as it will introduce our brand to a greater audience outside our own London stores.”


HARRYSOFLONDON.COM


No comments: