JOYCE captures the interest of the international media with the launch of the new collection which crowns the association between the giant Asian luxury and historic fashion designer Romeo Gigli.
"We are honoured to have the opportunity to work with Romeo on this special project," said Andrew Keith, president of JOYCE. "Romeo has always been a visionary force and enlightening for fashion and we are thrilled to be able to share his talent in China and the rest of the world with a new generation of admirers of Gigli."
Romeo Gigli is among the most influential fashion designers due to its unique style by the ethereal and romantic silhouette that combines elements of Renaissance art with street style. As evidence of the unchanged ascendency in the fashion style of Rome Gigli, tributes by many designers over the years, even after his retirement in 2004. The collection "JOYCE by Romeo Gigli" embodies its exclusive design, captivating a new generation of men and women looking for a timeless fashion that manages to be modern and relevant.
"This is for me a happy homecoming. I have worked many times with JOYCE over the years. The creation of a universal language of fashion is a shared objective and dear to both, "says the designer.
The launch of the collection "JOYCE by Romeo Gigli," destined to be one of fashion's most exciting projects of the year, will inaugurate the new autumn / winter 2013 season. The world debut of the collection will be previewed on the website JOYCE.com, between July 13th to 23rd, ahead of the official launch at the boutique JOYCE. Follow exclusive celebrations in Hong Kong and Beijing, where archival items from Italy will be exhibited along with the new collection "JOYCE by Romeo Gigli."
The designer will also be featured in numerous public appearances, during which he will meet VIPs, media and fashion students from different universities in Hong Kong and Beijing. The celebrations will culminate with a key event in the city of Venice, where on August 30, during the Film Festival, JOYCE unveil a prestigious pop-up store.
The prestigious boutique is located in Calle de Reduced a few steps from Piazza San Marco, in the heart of the city of Venice. New destination that will attract fashion lovers, as well as fans of the designer. The 100 m2 dedicated to the collection are finely furnished and lighted lamps and tables of gold in contrast with the antique wood furniture. The walls are covered with a series of great shots of the photographer Chen Man whose protagonists international models wearing the collection of the designer.
In conjunction with the opening, JOYCE presents the wonderful images of the exclusive advertising campaign shot by renowned Chinese photographer Chen Man protagonists of the campaign will be models of different origins, four faces that represent the style Gigli for the new generation: Matthew Avedon, grandson of the legendary photographer Richard Avedon and former member of the designer; London new "it" boy, Charlie Casely Hayford, style icon, the Mexican blogger living in Paris, Denni Elias and supermodel Beijing Ju Li Li, new face of China.
JOYCE Collection by Romeo Gigli
"JOYCE by Romeo Gigli" includes garments for men and women who embody the distinctive style of Romeo Gigli discounted by a modern and current. The collection dedicated to women celebrates the lightness, grace and poetic freedom, drawing smooth lines that accentuate the feminine silhouette. The coats in 3/4 and hoods are decorated with large fur collars that frame the face. Velvet, mohair, silk striped brocade and decorated clothing and give life to the ethereal skirt that opens to a tulip. The jerseys in layers from the neck asymmetrical become the trademark of the designer. Even the colour palette remains faithful to the codes that identify the style Gigli. Dusty hues and muted tones powder that meet in an explosion of rust, fiery red, purple and teal.
The men's collection embodies elegance and creativity. Jackets cut dry and wrinkled pants in heavy cotton are designed for the modern globetrotter. Minimalist pants are paired with extra-long jackets, reversible coats with silver fox collar, wrap jackets, tweed and flannel. The high collars and bow ties adorn the shirts in bright colours. Pullover screwed mohair is worn as a vest decorated with nostalgic stripes and floral motifs. Sand, orange, fiery red, rust, teal, purple and anthracite give decisive character to the look.
JOYCE.COM
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