Tesco has announced that it will launch an F&F pop-up shop in central London, open to customers for four days on the week of the Queen’s Diamond Jubilee, from 30 May to 2 June. Located in the Piazza at Covent Garden, the pop-up will be the first time F&F will be available in central London and will see F&F showcase its exclusive online collections. Customers will be able to see, try on and shop selected pieces from F&F’s online only collections, as well as try out the latest augmented technology from Aurasma. Unlike a traditional shop, the items on show will be for display and trying on purposes only, and instead of a till there will be an iPad station where customers can browse and buy. Customers will also be able to virtually try on garments using our ‘Virtual Fitting Room’, and there will be QR codes on all products allowing customers to shop on their mobile phones. In addition to standard delivery, the website’s Click and Collect service will be available in the local Covent Garden Tesco Metro, allowing customers to collect their orders nearby the next day. Customers will receive goody bags with purchase and there will also be offers, competitions and beauty treatments available from the Vintage Cosmetic Company.
www.tesco.com
Source: Diary Directory
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