HELLO MANCHESTER - VICTORIA SECRET OPENS NEW STORE!!

Following the brand’s successful UK arrival with two store launches in London last year, Victoria’s Secret is excited to announce the opening of its first store in Manchester. The UK’s third Victoria’s Secret store will open on 8th August at the intu Trafford Centre. Two further stores are scheduled to open later in the month, with the first at Meadowhall, Sheffield, on 13th August, and the second at Trinity Leeds, on 29th August.

Victoria’s Secret at the intu Trafford Centre is classic VS: sexy, sophisticated and glamorous. The store’s façade takes a modern approach, with a dynamic pink glass storefront while the interior takes cues from residential design in both feel and scale, including over-sized custom chandeliers and lingerie-inspired detailing. The front of the store is dark and dramatic, with a sexy gallery of timeless black and white supermodel imagery, while the rear of the store transforms into an area featuring a bright, playful interior and shocking-pink accents.

The store will feature all of America’s most loved lingerie collections, including BombshellTM, Very SexyTM, Dream AngelsTM, and the new Body by VictoriaTM Bra Collection. All new this season, Body By VictoriaTM features the sexiest, softest, smoothest bras ever, available in 9 styles in 16 beautiful colours, and covering 23 sizes. Bras will be merchandised by style in the Bra Salon, and highly trained Bra Specialists will be on hand to ensure customers find the perfect fit. Customer experience has been paramount in the store’s design, including the uniquely designed fitting rooms which each feature a call button for immediate customer assistance.

Alongside the best-selling lingerie will be the brand’s signature scents and body care collections, including BombshellTM, Dream Angels HeavenlyTM, Victoria’s Secret AngelTM, VS Fantasies and the sexiest new scent of the season - Victoria. Created with the finest perfumers in Paris and New York, Victoria features an aromatic burst of red berries, a heart note of signature Victoria Rose, and the warmth of crème brûlée. It’s a fresh, floral, fruity blend that captures the timeless appeal of Victoria’s Secret.

The store will also feature an area dedicated to Victoria’s Secret PINK – a collegiate-inspired collection of flirty and colourful bras, panties and loungewear.