Today Swatch, which is celebrating its 30th anniversary this year, has launched its new advertising campaign on the Central line Tube network by wrapping an entire tube train to promote its latest watch collection; Scuba Libre. The advertising campaign will run for 3 monthsfrom 1 July until 22nd September.
The livery will focus on the Scuba Libre; Mad About the Sea concept featuring bright sea urchins and watches on the tube panels. Tube car panels inside the train will also advertise the Scuba Libre watch collection.
Furthermore it will also be supported through advertising on the Virgin Media London Underground Wi-Fi network which will drive commuters to the Swatch UK ecommerce website which will run from 1 July – 15 July. Finally 20 second slots on the cross track panels will feature the latest TV campaign which includes global pop star Mika and his hit single titled Underwater, from his most recent album.
The Scuba Libre collection includes nine watches, drenched in colour and style and are water resistant up to 200m. Scuba Libre is available in 18 stores nationwide across the UK.
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