Radley, the UK’s leading premium accessories brand, continues its long standing relationship with the British Heart Foundation (BHF) by launching a bestselling,, exclusively designed red leather ‘Pocket’ bag and a heart print canvas tote bag to be sold in all Radley stores and online at www.radley.co.uk throughout National Heart Month, February 2013.
The ‘Pocket’ bag is designed in soft nappa leather in a cross body style finished with a leather heart tag and priced at £99. The printed canvas tote bag is designed with Radley’s iconic Scotties in a heart shape print and priced at £10 (with 15% of profit going to the BHF from the sales of both bags).
Roger Best, Chairman and acting CEO at Radley comments “Radley is delighted at the opportunity to once again help raise funds in the fight against heart disease with the BHF. To date, our partnership has raised over £75,000 and we hope to significantly increase that figure this year”.
Most people know someone affected by heart disease and all purchases will help the BHF continue their live-saving work. For more information on National Heart Month visit bhf.org.
Head of Corporate Partnerships at the BHF, Amit Aggarwal,adds: “We’re delighted to be working with Radley again this year. National Heart Month is our flagship fundraising campaign – their consistent support is proving vital in our fight for every heart beat”.
The bags will be available in all 21 Radley stores nationwide and online at www.radley.co.uk from 1st February. It’s the perfect way to either gift someone you love on Valentine’s Day or update your spring wardrobe and embrace your charitable side.
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