HUGO BOSS reopens BOSS Store at Sloane Square
Last week saw the reopening of the BOSS Sloane Square store, featuring a completely new interior concept.
The BOSS store design provides an environment perfectly showcasing a 360 degree approach to premium luxury fashion and retailing based on quality and reliability. Modern and sophisticated materials create harmony between lines, shapes and colours.
Layered grey tinted mirrors enrich the stairwell ambiance, adding depth and character. Elsewhere, contrasts of matt coatings and fabrics versus high gloss and mirrored surfaces enhance the clean and classic mood. The overall effect is a sophisticated space with a solid yet airy, modern feel – a design which is universally viable across all markets and architectures.
A truly visionary highlight is the ‘objet lumière’, a contemporary interpretation of a grand chandelier and a stunning fixture embodying form and function. The innovative light installation comprises the centerpiece of the new renovated store. Positioned in several locations, it creates a dynamic link between same-floor segments and different levels.
The interior reflects core brand values: quality, refined style and craftsmanship, precision and perfection. Special attention to detail and the use of sophisticated, innovative materials create a ‘modern classic’ retail space.
A unique component of the new flagship is the one-of-a-kind Made to Measure suite, which offers clients an intimate environment to choose from exclusive Italian outer fabrics, premium linings and buttons in a rich palette of colours and designs.
As part of this highly personalised service, customers can also have their signature embroidered inside the jacket and waistband of their tailor-made suit. The BOSS Store at Sloane Square is the first in the UK to offer this exclusive BOSS Made to Measure area.
Further information on HUGO BOSS can be found on our website www.hugoboss.com.