JOHNNIE WALKER GOLD LABEL RESERVE AND RANKIN LAUNCH SEARCH
FOR NEXT RISING STAR
Johnnie Walker Gold Label Reserve and world-renowned photographer kick off their European-wide search at Venice Film Festival
celebrities from around the world gathered at the glamourous Vanity Fair Party at Venice Film Festival. The star-studded event saw iconic photographerRANKIN and JOHNNIE WALKER GOLD LABEL RESERVE join forces in the ultimate search for a new generation of rising stars.
Present on the night were a host of glamorous, hand-selected Rising Stars from across Europe, including Game of Thrones star Gwendoline Christie from Great Britain, Blanca Suarez from Spain and Marie Nasemann from Germany. All were in attendance at the Westin Europa and Regina to see an exclusive exhibition showcasing iconic RANKIN photography where, for one night only, the display celebrated legendary moments of both yesterday and today’s talent from the world of film as JOHNNIE WALKER’S European search for a rising star began. Other attendees on the night included Paolo Stella andEleonora Carisi from Italy, Manos Gavras from Greece and Bejna Bruijning from Benelux.
The luxury, celebratory Scotch whisky and RANKIN have collaborated to create the ultimate photobooth, which is inviting aspiring and talented individuals to step inside to be in with the chance of winning a money-can’t-buy prize. The winner, selected by RANKIN, will get to share their legendary moments of celebration with the world, as they star in an online JOHNNIE WALKER GOLD LABEL RESERVE campaign in 2015. The photobooth, exclusively designed by RANKIN and unveiled on the night, will feature in a number of events across Europe as part of the six-month competition.
Throughout the evening RANKIN himself was seen eagerly stepping inside the photobooth with a host of the evening’s Rising Stars including Gwendoline Christie, offering guests exclusive advice and styling tips on how best to have their photograph taken by the booth. Attendees were seen enthusiastically uploading their ‘styled’ photo strips onto Instagram in the hopes of winning a one-on-one shoot with Rankin.
Rankin said: “Over the years, I’ve been lucky to capture many celebrities on their rise to fame. Now, in collaboration with Johnnie Walker Gold Label Reserve, I’m looking for a new generation of rising stars, who embody the spirit and passion it takes to succeed, in whatever they put their mind to. Putting down the camera, I’ve designed a photobooth which is a new and different way of shooting for me. It's something I've always wanted to do. Through special treatments and lighting, I will capture the celebratory moments of today’s rising stars - I am really looking forward to seeing the results.”
Flying the flag for Great Britain at the star-studded celebration was Gwendoline Christie who said: “I am delighted to attend this evening’s Vanity Fair Party to support the launch of this exciting collaboration to find Europe’s next Rising Star. I feel very passionate about supporting the next generation of talent and it’s fantastic to see a project that shows such support for this.”
The luxury photobooth will be appearing in bars, clubs and events across Great Britain from September 2014 to February 2015. Visit www.johnniewalker.com for more information.