Sunday, 2 August 2015
Fashion powerhouse Superdry and Elite Model Look announce the UK’s freshest new model.
Last week Thursday, Elite Model Look and Superdry hosted one of the most successful modelling competitions of the year in pursuit of finding the freshest new model in the UK. Now in its 7th year running, it’s the first time Superdry has teamed up with Elite Model UK as their official Fashion Partner.
Ten finalists took to the catwalk at Superdry’s flagship store, Regent Street, to showcase the latest Superdry Collection in front of a panel of judges, which included fashion experts from the teams at Elite, Superdry and, fashion designer, TV personality and Elite Model Look UK ambassador, Oliver Proudlock. Fashion advocates, bloggers and editors were among some of the many guests who were entertained with beats from Femme while sipping on uniquely mixed Perrier based cocktails. As well as showcasing the highlights from Superdry’s AW15 collection on the catwalk leading fashion influencer Sarah Mikaela from style blog Framboise Fashion worked closely with the Superdry styling team to add her unique take on two of the looks displayed on the catwalk.
The competition was tough but after a series of catwalk looks, the winners were announced as Chris Tydings and Charlotte Corn who will go on to compete for the UK at the Elite Model Look World Final in November held in China.
Renowned for their portfolio of critically acclaimed models, including Cindy Crawford, Ming Xi and Gisele Bündchen, Superdry was thrilled to be involved with Elite, helping young men and women enter the competitive world of fashion. Over the last few months, both teams have scouted the UK in pursuit of finding the freshest faces to take part. Superdry champions new talent and honours the opportunity to help young models carve their path to a successful modelling career.
The recognisable streetwear brand, Mossimo continues to develop its collections with a focus on streamlined cuts and attention to detail. Coming up to thirty years old, the brand still stays true to its Southern Californian roots, where you can find injections of a beach inspired designs in each collection.
This season we see a refined sportwear range. There is a strong monochrome presence with colour print treatments added into the line. The oversized tees continue to make an appearance, however Mossimo have developed this collection to ensure that the clothes have a slimmer fit, eradicating that slouch look.
Luxury tailoring brand Joshua Kane has tapped musicians George Craig (lead singer of One Night Only) and Diana Vickers to star in the Autumn/Winter 2015 advertising campaign. Shot in the London flagship store by photographer Bart Pajak and filmed by Craig Bingham, the couple also feature in the Autumn/Winter 2015 Campaign Film - Directed by Joshua Kane. Richard Biedul also stars in the print imagery
883 Police – AW15
Bringing a denim revolution to AW15
883 Police was born in the early 90s inspired by timeless Italian craftsmanship and fused with classic Americana – think Jack Kerouac’s seminal On the Road. Since then the brand has been responsible for producing some of the most progressive and iconic denim collections of the last three decades.
The brand’s constant research and attention to detail has won over a young, fashion-forward clientele with a spirit of youth and bold modern attitude: the resulting ‘denim intelligence’ being none more prevalent that in 883 Police’s AW15 collection.
From stand-out smart-cut denim shirts to bold-washed, fine-tuned jeans, louche leather jackets, overshirts and street-wise tees, AW15 still echoes that timeless Italian craftsmanship fused with a classic Americana style but in a staunchly progressive way.
Youth, freedom, adventure: it doesn’t matter where you are – Milan to Montreal, Louisville to London – 883 Police always makes its mark and is now rightly established as one of the global leaders in denim.
Saturday, 1 August 2015
NET A PORTER