D.HEDRAL Launches Seamless 'Anglefit' Underwear

D.HEDRAL launches a brand-new concept for Spring/Summer 2013 – Men’s seamless underwear incorporating the brand’s ‘Anglefit Technology’.

With its official launch last summer D.HEDRAL transformed the way men experience underwear by introducing the ‘Anglefit’ to create a second skin for perfect fit and a visibly enhanced rear.
Now the innovative brand launches a range that boasts all the latest advances in seamless underwear with the added benefit of ‘Anglefit’ technology that stretches depending on the shape of the wearer’s bum for enhanced figure-hugging definition and extreme comfort.

Each pair of D.HEDRAL Seamless underwear boasts:

• 'Anglefit' Technology to create a ‘second skin’
• Perfect Fit / Anti-sagging
• Enhanced Definition and Extreme Comfort
• Freedom of Movement
• Quick Dry Lightweight Microfibre Fabric
• Soft Texture
• Ribbed Support


The debut collection offers two athletic styles (a brief and boxer short) in four classic colourways – White/Anthracite, Black/Grey, Navy/Red and Powder Blue/Grey.

Next month D.HEDRAL will also be introducing women’s seamless underwear and bodywear.
The men’s seamless collection launches exclusively at Selfridges London from Mid-May and available now online at www.dhedral.com.

Prices range from £24 - £27

TRIED AND TESTED - THE D.HEDRAL GIGOLO JOE BRIEF

So before I start.. I did ponder if I should take pictures of myself modelling them, but after lots of thought I decided against it .. so I give the pleasure of modelling them to Thom Evans..

These briefs actually work... I don't need any help in the rump area but these babies really lfted me up to the point of becoming sexual (telling the truth).. but the fit OMG the fit was just too comfortable and when I look in the mirror I look similar to Thom but black #justsayin ....

The process is easy you pick what style you like .. in this instance its the Gigolo Joe

Da Dahhhh

Then the fun starts you pick what angle you require ... I went for 95 degrees and possibly should have gone less but this is a review wanted to take it to the extreme

Then your done! as easy as that ... they do what they say on the can are amazing im now a brief convert and will be investing in a few more pairs

verdict a big 10 out of 10!!

Now for your pleasure I give you Mr Thom Evans!!

Your too can have a rump like Thom!

DHEDRAL.COM

Thom Evans for D.HEDRAL Spring/Summer 2013

Luxury men’s underwear & beachwear brand D.HEDRAL announces ex-Scotland International rugby star Thom Evans as the face of its Spring/Summer 2013 ad campaign.

Shot on location in Greece by Daniel Jaems, the campaign features Thom wearing the iconic ‘Gigolo Joe’ briefs, classic ‘Leon’ briefs and the soon-to-launch beachwear line.

Set against an unforgiving terrain, Thom’s sporty physique and masculine sex appeal personifies D.HEDRAL’s product design and aesthetic.

“I’m excited to be fronting my first fashion campaign since signing with Select Models last year and am really enjoying the challenges that modelling and acting brings. Similar to being a sportsman, the industry demands discipline and structure. You get out what you put in.” – says Thom Evans.

Since launching last year and securing Selfridges as a worlwide stockist in December, D.HEDRAL has just launched a new website with improved e-commerce experience and the introduction

of ‘D.HEDRAL STYLE’ – presenting the world of D.HEDRAL including the latest news, promotions, product offering, campaign imagery, video and editorial content.

Also launching in March 2013 is D.HEDRAL’s debut beachwear line (pictured below).
The men’s swim trunks, swim briefs and swim shorts boast the same innovative ‘Anglefit’ technology seen in the rear of the underwear to create an improved and more tailored fit.

Photo Credit: ‘Thom Evans for D.HEDRAL SS13. Ph Daniel Jaems’