LONDON, June, 2012 - MARTINI, one of the most iconic brands in the world, has partnered with the multiple award-winning online fashion boutique my-wardrobe.com and its founder Sarah Curran for the exciting new campaign; The MARTINI Royale Casting.
my-wardrobe.com is the world's leading everyday luxury online boutique offering a unique selection of the collections from over 120 of the most desirable designer brands such as Marc by Marc Jacobs, 3.1 Phillip Lim, DVF, Anya Hindmarch, Acne and J Brand.
my-wardrobe.com founder Sarah Curran will personally work with MARTINI and international judge Christian Louboutin on the casting, assisting the 28 final participants with their style, attitude and looks as they approach the latter stages of this already hugely popular international casting.
Named after the MARTINI Royale drink, the MARTINI Royale Casting is a global search to find a woman over 25 who demonstrates the MARTINI philosophy; 'LUCK IS AN ATTITUDE'. 'LUCK IS AN ATTITUDE' runs deep in the MARTINI brand history that has consistently promoted playfulness, style, fun and encourages all to live life to the fullest. Participants across the globe are asked to enter WWW.FACEBOOK.COM/MARTINI where they are required to upload a short video showing why they should be the next MARTINI star.
The successful participant will become the new female MARTINI advertising star, earn EURO 150,000, and also win 12 pairs of Christian Louboutin shoes and 12 outfits from
my-wardrobe.com, personally selected by Sarah Curran. The casting winner will follow in the footsteps of previous MARTINI stars such as Charlize Theron, Nicollette Sheridan and Monica Bellucci.
The MARTINI Royale Casting is now live across 25 countries from Brazil to Spain, South Africa to Italy with an international judging panel consisting of Christian Louboutin, Sarah Curran and Yuri Buzzi, the winner of last year's MARTINI Kisser Casting.
my-wardrobe.com founder, Sarah Curran, was chosen by MARTINI because she dared to take a chance herself by realising there was a gap in the market for an everyday luxury online retailer and set out to create the perfect online destination. "I'm passionate about seizing the moment and doing what inspires you. I am so pleased to be able to offer a supportive role to the entrants. I am looking to find a stylish person who embodies the enviable philosophy of MARTINI - LUCK IS AN ATTITUDE."
MARTINI Global Brand Director Arnaud Meysselle says, "We are thrilled to have partnered with such a fashion-forward company as my-wardrobe.com and this is the perfect way to engage further with the new generation of MARTINI lovers in a stylish way through relevant digital channels. This casting is proving to be even more popular than the first casting, the Kisser Casting. Sarah's participation adds another great layer to the excitement of it all. MARTINI has always had a close relationship with style and fashion."
Full list of MARTINI Royale Casting participating countries:
Armenia Israel Romania Belgium Italy Russia
Brazil Kazakhstan South Africa Bulgaria Latvia Spain
Estonia Lebnon Turkey Georgia Lithuania UK
Germany Netherlands Ukraine Greece Poland
Hungary Portugal
DO YOU HAVE THE RIGHT ATTITUDE TO BE THE NEW MARTINI STAR?
WWW.FACEBOOK.COM/MARTINI
What is LUCK IS AN ATTITUDE?
MARTINI launched LUCK IS AN ATTITUDE to the world in September 2011 in true Italian style on the Spanish Steps in Rome with David Gandy and 2manydj’s.
MARTINI believes there is no such thing as luck. You can create your own luck with the right attitude and right state of mind. LUCK IS AN ATTITUDE is about daring to be playful, seizing the day and being true to oneself and the moment. Written on the walls in Pessione, the home of MARTINI - VOLERE É POTERE - WHERE THERE IS A WILL THERE IS A WAY. The philosophy has always been part of MARTINI.
