Dita Fall 2013 Film 'A Conversation with Mark Mahoney'

DITA Eyewear, the LA-based cult accessory label, presents its Fall 2013 campaign starring the legendary Mark Mahoney, Shamrock Social Club proprietor.

This exclusive video, "A Conversation With Mark Mahoney," sheds light on the life of one of the most intriguing artists and storytellers of our time.

"I’M GRATEFUL FOR THE FACT THAT I ENJOY WHAT I DO. I THINK THAT’S ONE OF THE THINGS THAT SETS ME APART IS THAT I’M REALLY PROUD OF BEING A TATTOOER - I REALLY LOVE DOING TATTOOS. I MIGHT NOT LIKE TO TALK ABOUT IT AS MUCH OR BUY AS MANY MAGAZINES OR WHATEVER BUT THE PROCESS HAS PROBABLY SAVED MY LIFE… IT’S OF SPIRITUAL IMPORTANCE TO ME, TATTOOS. I’M LUCKY THAT I FOUND IT,"concludes Mark Mahoney.

"Mark Mahoney is a living legends who epitomizes sartorial elegance, evoking a time lost when people were more stylized and paid attention to every detail - especially eyewear,” shares Jeff Solorio, DITA co-founder.

A Conversation With Mark Mahoney Presented By Dita Eyewear from Dita Eyewear on Vimeo.

Dita 'Inside Our World' short video feat. Californian based Tattoo artist Dr Woo and Legendry Mark Mahoney

eyewear brand Dita’s video series “DITA: Inside our world” documenting the lives of creative artists and Dita‘s friends who, in turn inspire the brand.

Here is a link to the short film (3mins) http://vimeo.com/42805450

The first "Inside Our World" takes you into the world of Dr. Woo, a self-taught tattoo artist from Hollywood, who has been fortunate enough to learn his trade from the best in the industry; tattoo legend, Mark Mahoney. Mark is world-renowned for inking the likes of Johnny Depp, Angelina Jolie, and Brad Pitt, but this video sheds light on a visionary man who helps cultivate burgeoning talent.

FEATURING:
Dr. Woo, Mark Mahoney and Hanni El Khatib

You can also see the short unseen footage videos of Mark Mahoney, Dr. Woo and Hanni El Khatib housed on DITA’s facebook page here: http://www.facebook.com/DitaEyewear/app_389513707750950

















DITA

Lady Gaga wears THOM BROWNE eyewear

Lady Gaga was seen wearing Thom Browne sunglasses three times in Tokyo and S. Korea. Gaga wore three TB eyewear styles: TB-001 (mirror dress), TB-013 (black cap w/ chain) and TB-002 (black crop top) - purchased by her camp at Gogosha Optique in LA recently.

Dita Eyewear signed a license agreement with Thom Browne for the design, production and global distribution of Thom Browne's first ever eyewear collection that launched last Autumn 2011. Each frame is handmade in Japan by DITA veteran craftsmen.

Retail price points range from £300 - £600. The collection is available at select luxury stores and opticians worldwide, within the UK the collection can be found at Dover Street Market.

Doverstreetmarket.com
www.dita.com/
























Photo source: GETTY IMAGES & DITA EYEWEAR

New Sunglass style from Dita Eyewear...The Seraph

Seraph in Brown Feather with Dark Brown Gradient







£238 available from Dover Street Market http://www.dita.com/

The Seraph is the newest instalment of DITA Eyewear’s oversized sunglass collection.

Nine years ago, when sunglasses were predominantly small and discrete, we decided the timing was right to introduce a frame that was so large and profound that people would have to stop and take notice. Although critics initially referred to our designs as “bug eyes” it didn’t deter us from standing strong behind our concept.

Put on your Seraphs and everything will fall into place.

The Seraph style is handcrafted from the finest Japanese acetate, each colour wash is selected then laminated together to form a custom colour combination that can only be found in DITA Eyewear. The Seraph features a 5-barrel rivet hinge for superior strength and CR39 lenses for 100% UV protection and comes in four colour ways;


















Seraph in Tokyo Tortoise Seraph in Purple Feather Seraph in Black Feather



Dita Seraph is available from Dover Street Market, The Eye Company Soho and from Dita’s e-commerce site http://www.dita.com/collections/sun.shtml

Dita Eyewear...Vesoul

Introducing ..... Vesoul




£270 available from Dover Street Market http://www.doverstreetmarket.com/


http://www.dita.com/


By refusing to compromise the three essential characteristics of quality; look, fit and feel DITA Eyewear has become one of the fastest growing independent eyewear companies.

Co-founders Jeff Solorio and John Juniper have earned international acclaim and the status of being some of the worlds most influential eyewear designers.

All DITA frames are hand made in Japan using only the highest quality materials, including titanium, 18K gold, white gold and the finest zyl acetates. Each new DITA design is an artistic statement, the expression of our belief that there are a select few who demand and dare to wear eyewear unbound by convention.

Gwen Stefani steps out in DITA

Gwen Stefani wears DITA Vesoul cat eye frames in geometric block (colour) in London ......







DITA Eyewear Vesoul frames available at Dover Street Market: http://www.doverstreetmarket.com/