CONVERSE ANNOUNCES NEW FOOTWEAR COLLABORATION
WITH WORLD’S MOST SUCCESSFUL VIRTUAL BAND - GORILLAZ
GRAMMY® Award Winning Artists Design Exclusive Prints and Patterns Inspired by
Their Unique Vision and Style....
Today, CONVERSE Inc. announced the launch of their newest footwear collaboration with world-famous Gorillaz. Launching in February 2012, the styles from the collection combine the iconic Chuck Taylor All Star silhouette with the band’s legendary graphic images. Award-winning designer and Gorillaz co-creator Jamie Hewlett has designed exclusive prints incorporating elements from their ground breaking artwork.. Each design melds their diverse backgrounds and unique influences to create a revolutionary collection. The partnership with Gorillaz will also include a Converse “Three Artists. One Song” music collaboration that will coincide with the launch of the collection.
"To converse: the exchange of thoughts, feelings or ideas. That's what Gorillaz are all about, working and collaborating and exchanging ideas with other artists and global communicators. We've been trading in ideas and conversing with one another for ten whole years. So I couldn't think of a better bunch of people to help celebrate our decade in the business than the good people over at the Converse shoe company. Plus I've been wearing my Chuck Taylor's since forever." - Russel Hobbs, drummer of Gorillaz
Celebrating the 10th anniversary of their self-titled debut album, Gorillaz are widely recognized for not only creating a new genre of music but redefining the concept of a band. With a unique sound that brought together alternative rock, hip hop, electronic and pop music, the band implemented fresh ideas from their limitless fictional universe and have sold over 15 million records worldwide to date. In 2006, the band won a GRAMMY® Award for “Best Pop Collaboration with Vocals”, for “Feel Good Inc” with De La Soul. On November 28th, they will release the long-awaited “Singles Collection: 2001-2011,” a celebration of a decade together.
The Gorillaz collection gives the classic Chuck Taylor All Star silhouette an edge with four different looks inspired by the band. The military inspired camouflage print, taken from the cover of their self-titled debut, is the signature design for the collection and is featured here as a sneak peek. All shoes from the collection contain a Gorillaz heel tab and hangtag with additional details on the product. The full Gorillaz Chuck Taylor All Star collection will be revealed in February 2012 and available nationwide and globally at select retail stores and online at
http://www.converse.com/
To celebrate the collaboration, Gorillaz and Converse will host a Gorillaz Sound System evening at the legendary 100 Club in London, UK on Thursday, December 1. Fully endorsed by Gorillaz, Gorillaz Sound System is a unique audio-visual experience, featuring music, live percussion and special projections. Please visit
http://www.converse.co.uk/ or
http://www.gorillaz.com/ for more details and ticket info.
In continuation with Converse’s dedication to the global music community, the design partnership with Gorillaz will also serve as a gateway to Converse’s latest installation of their signature “Three Artists. One Song” collaboration. Created as an opportunity for three distinct artists to come together from different backgrounds to create an original new song, “Three Artists. One Song” has recently seen pop duo MATT & KIM, rapper and producer Soulja Boy and singer-songwriter and multi-instrumentalist ANDREW W.K, among others, come together to create an original song made available for fans for free. Gorillaz will serve as the latest artist to anchor “Three Artists. One Song”; the other artists and exciting details regarding their collaboration will be announced at a later date.
