ADIDAS X KARLIE KLOSS Collection

adidas Originals Tubular Paris Fashion Week Performance

In the midst of the Paris men’s fashion schedule, adidas Originals tonight boldly launched four new styles from the progressive Tubular footwear series, inspired by early 90s running technology. The SS16 Tubular collection was unveiled by a group of local performers, freely moving around architectural obstacles in an atmospheric underground venue. The Tubular’s lightness and agility was embodied in the athletic presentation, highlighted by an intricate light show and scored by prolific Parisian sound engineer and DJ Michel Gaubert.  In line with the brand’s modern approach to urban sportswear, the Nova, Doom, X and Defiant styles unveiled from the SS16 collection are engineered to fit with a contemporary lifestyle where innovative technology is as important as a unique design language.  Created by the adidas design team directed by Nic Galway, vice President of Global Design at adidas Originals, the Tubular trainers belong to a new generation of radical footwear, a contemporary take on a classic adidas Originals shape from the archives - the adidas Tubular 93.  Galway previously helped launch high-profile designer collaborations with, among others, Stella McCartney and Yohji Yamamoto (Y-3), adidas by Rick Owens and successful adidas footwear styles, such as Pure boost and the Y-3 Qasa.  For SS16, he identified one of the most iconic and characteristic adidas technologies from the 1990s, the Tubular’s signature sole unit. Though the new Tubular styles pay homage to those early adidas concepts, the functionality and design has been updated and abstracted to meet 21st century demands. With its monochrome colour palette, eye-catching EVA sole unit and challenging silhouette, the Tubular family is defined by a high-octane energy and an aggressive attitude. The dynamic Tubular concept reinforces adidas Originals’ established dedication to push the boundaries of what traditional footwear design looks like. As such, the Tubular signals the latest evolution for adidas Originals, resulting in a silhouette that marries the innovative spirit inherent to adidas with a dynamic, new design aesthetic. #TUBULAR www.adidas.com/tubular

Adidas by Stella McCartney AW 15/16

THIS WEEK'S MOST WANTED ....

This week's most wanted goes to the Adidas X Raf Simons Rising Star leather Sneakers and what's not to want!

check them out at MR PORTER

BREAKING NEWS: adidas x Pharrell Williams

Adidas announced today a long term partnership with Oscar nominated, Grammy Award winning super starPharrell Williams. The first adidas Originals x PharrellWilliams products will debut in the Summer of 2014.

This is also the first time adidas has partnered with a designer who owns their own textile company. adidaswill collaborate with Williams' Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in some ofPharrell's upcoming adidas Originals products.

"Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn." Pharrell Williams

adidas welcomes Pharrell into its family and is looking forward to a long lasting relationship with this extraordinary artist.

"I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas."   Dirk Schoenberger, Global Creative Director, adidas Sport Style Division

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@pharrell

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Jeremy Scott Adidas Commercial For AW13

Adidas Honey Sneakers

Introducing . . .Adidas Honey’s in black with gold trim.These are the hippest sneakers
Adidas have released this year and a definite must for all you ladies out there.
In Black PV finished with the trefoil logo and studded with golden hearts, these sneakers
are a fashion statement ozzing with quality.


Available now online at
www.magicstreetwear.co.uk

DR NOKI x ADIDAS Women's Hockey

Watch Dr Noki customizing Adidas trainers for the Olympic Women’s Hockey tournament here:

The first round of the women's hockey tournament. The greatest female hockey players from all over the world, commencing battle on the blue 2012 hockey field.

To celebrate this, Adidashave customized a unique pair of red 2012 adipower hockey shoes, and LX24 adiBow for the women going all in. These creations embody the incredible action in the first round by all sides, and mark the second in a series of red performance shoes customized with moments from the games. All in. All 2012.

adidas launches Villagewear designed by Stella McCartney

Following the launch of the British Team kit in March, adidas, the official sportswear provider for the 2012 London Olympic and Paralympic Games, and Creative Director Stella McCartney, have now launched the Villagewear collection (modelled here by British Olympic cyclist, Victoria Pendleton). This relaxed range caters to the needs of the athletes when they are off the field of play, providing a kit that makes them recognisable as a member of the British Team. The idea was to create a bright, vibrant colour palette for the competition-wear and to use softer tones for this range. The Villagewear collection includes T-shirts, joggers, hoodies and leggings, each featuring the signature print. All the styles are available now in selected retailers.

Stella McCartney comments "The inspiration for the Villagewear collection was to create a more relaxed kit that remained stylish yet comfortable for the athletes. It was also important to unify the team, as the one piece of information that really stuck with me when I talked to the athletes about this project, was how they want to feel as a team in the Village, to feel like they are one voice and one nation."

www.adidas.com



Source: Diary Directory

EXCLUSIVE - ADIDAS X JEREMY SCOTT

Adidas know for there sportwears and trainers - Jeremy Scott knon for his great designs put them together to collaborate and this is what we get a new collection that pushes all the boundaries.... yes these are for men...!!! I really like them not sure about the gorilla ones but the wings and the wing clear I would definitley rock those...the bones sure do make a statement.....

Harley Weir shoots for Stella Mccartney Adidas

Tom Daley announced as face of special edition adidas Body Care range

Britain’s diving champion Tom Daley has taken on a new role as the ambassador for adidas Body Care, starting in March. adidas ‘special edition’ Body Care now has new re-designed limited edition packaging across its range of men’s Anti-Perspirants, Shower Gels, Body Sprays and Eau de Toilettes. The new packaging, featuring a union flag, will be available from March across five variants; Ice Dive, Pure Game, Team Force, Deep Energy and Fresh Impact.





Tom Daley comments: "I was honoured when asked to be the ambassador of the new adidas campaign; the adidas body care products are great for anyone who is active and athletic. They are easy to pack when I travel and I love the design especially the union jack theme! Ice Dive has to be my favourite."

http://www.adidas.com/



Source: DIARY DIRECTORY

Your thoughts please!: Adidas Jeremy Scott

So last week I showed you the Prada flame shoes from the SS 12 collection ......









Now I want you to check these out by Adidas! Let me know what you think your thoughts please!!!!




















 

It's seems if your shoes ain't flaming you be laming!!! I tried my best to make that rhyme ......

Team GB Adidas by Stella McCartney

ADIDAS ORIGINALS AND DIESEL COLLABORATE

DIESEL AND ADIDAS ORIGINALS JOIN CREATIVE FORCES

TO INTRODUCE A LIMITED EDITION SNEAKER SERIES

Adidas Originals and Diesel, two global lifestyle brands that share common values such as authenticity, self-expression and creativity for the fashion forward, have come together again in the spirit of unconstrained exploration and collaboration to introduce a limited edition sneaker series.


After the two brands joined forces for their special denim collaboration in 2008 a new idea was born to develop an exclusive Diesel/adidas Originals sneaker collection: five classic adidas styles re-designed by Diesel, launching 2011, with only 10,000 pairs available globally.

Thus Stefano Rosso, responsible for Strategic Brand Alliances of Diesel (and son of the company’s founder): “I am a huge fan of adidas, they inspire me and they were my myth when I was growing up. After the amazing denim collaboration, when Diesel’s know-how was infused by adidas’ spirit, we are now starting a new chapter of the partnership: the heritage of the two brands will come together applying our spirit on adidas classic kicks!”



Ben Pruess, VP adidas Originals: “Our two brands continue to share a great relationship built on our mutual respect and admiration for each others business and expertise. Following the recent collaboration in which we used the Diesel expertise in denim to create a new segment for Originals, this new sneaker project allowed us to approach the product creation in reverse. Working together with Diesel always results in a positive sharing of ideas. Their perspective makes for great products and gives us a better understanding on how others would interpret our collection.”

The carefully selected iconic adidas silhouettes build on the inspiration deriving from the combination of the most recognizable and exclusive details from both brands.

• FORUM MID DIESEL LEA: Punk meets Rock’n’Roll.
• FORUM MID DIESEL TXT: Including details from the latest Diesel Fiat 500 collaboration - reflector touches on stitching, the strap and the lace eyelets, plus the Mohican Head on the tongue.
• ZX 700 DIESEL: Take a classic running shoe and infuse it with Diesel fashion collection materials and colours…and wear it for successful living.
• STAN SMITH SPECIAL: Two stories are being fused: Starting from 1971, the Stan Smith, adidas’ tennis shoe is being reinterpreted by 1978 born Diesel - a puzzle-like street/denim design. Patches are made out of camel leather.
• STAN SMITH 80’S DIESEL (Studs with Black & White Colour Options): Metal studs allover.