Superdry’s international showroom was transformed into a stylish Alpine lodge for the launch of the latest BFC London Collections: Men, which kicked off on 8th January.
Guests at the event included British Fashion Council members Caroline Rush, Dylan Jones (LC: M Chairman) and ambassador Oliver Cheshire, as well as presenters/models Lilah Parsons & Pips Taylor and England Rugby Captain Chris Robshaw (…what could this indicate for the brand?). Guests sipped Asahi beer and Japanese-inspired cocktails, echoing the brand’s design influences. Hot Rueben sandwiches, Carpaccio of longhorn beef and Lincolnshire poached rarebit fuelled the audience as they were treated to an exclusive presentation. Taking place amid a snow-filled winter wonderland lodge scene, moose heads, intertwined antlers, an icicle steeped logo and luxe fur rugs completed the chalet chic vibe.
During the set, which featured 18 of the hottest models, new additions to the Superdry Snow capsule were unveiled, pushing Superdry’s mountain-sports offering to new heights. Brought up to date with an impressive 9m LED screen, showcasing the unique branding and ultimate detailing of the products. Across the AW15 collection, a deep winter palette is enlivened by fair isle Nordic motifs, eye-catching new logos and the types of design innovation for which Superdry has become world renowned.”
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