HEIDI KLUM’S RETURN TO LINGERIE

HEIDI KLUM’S RETURN TO LINGERIE

Supermodel stars in new Heidi Klum Intimates campaign

 

Supermodel and Emmy-winning TV Host Heidi Klum will be featured in the new ad campaign for the launch of Heidi Klum Intimates. The collection encompasses the partnership between Heidi and Bendon, a world leader in intimate apparel.  The campaign shot in LA by famed photographer and longtime collaborator, Rankin, is a significant one in the model’s career as it marks her return to lingerie after a 5 year hiatus.

 

For the campaign, Heidi models the Heidi Klum Intimates collection as well as Heidi by Heidi Klum, a more accessible everyday brand.  The campaign also features Heidi alongside a male model for her menswear label, HKMAN.

The debut collection is due to hit stores January 2015 in over 1800 retail locations worldwide.

 

“It was so exciting to shoot the first ever Heidi Klum Intimates campaign with Rankin,” said Klum.  “I’ve always loved modelling lingerie and it was fun to get back in front of the camera wearing beautiful pieces.  I can’t wait for the collection to arrive in stores in January.”

 

Bendon CEO Justin Davis-Rice added “Heidi embodies the spirit of our Intimates brand – smart, sexy, beautiful and fun – and this shines through in the Heidi Klum Intimates campaign images.  We’re incredibly excited to have partnered with her.”

 

The inspiration behind the Spring 2015 collection of Heidi Klum Intimates is a romantic journey through France. From the Moulin Rouge in Paris, to the rolling hills of Provence, finishing in St. Tropez at the French Riviera, the collection captures the essence of the Parisian landscape.