REPLAY LASERCLUB featuring: CHARLI XCX
Milan, 18 September 2013—Replay presents Laserclub, a joint project with VICE, for the launch of the Laserblast Club Capsule Collectionwww.replay.it/laserblast.
#Laserclub
A project whose protagonist and ambassador is the new princess of pop,Charli XCX. A 21-year-old British-sensation-in-the-making, Charli XCX is straight out of the East London rave scene. She just published her first and only full length album, True Romance, and is the hidden genius behind the Icona Pop hit "I Love It". She will be the face of the many expressions of Laserclub: a video teaser, two events, and a tour diary.
The Video
Featuring Charli enveloped in a club atmosphere with a massive use of video projections, the video teaser will be released online and in heavy rotation in the Replay flagship stores. In the video Charli is wearing Laserblast Club Collection jeans Luz WX689 393 295.
http://www.youtube.com/watch?v=Nrv4hGfpBPw&feature=youtu.be§
Laserblast Club Collection
CLUB and LASERBLAST. Night-time and the new frontiers of denim. These are the two dominant souls that have inspired the new Replay FW 2013-14 capsule collection. On the one hand there are electric vibrations and the rhythms and shadows of the night, on the other, Laserblast denim in its most technological, eco-oriented and low-impact version ever. Extremely striking, this collection succeeds in creating a dialog between coolness, technological progress and green conscience.
The journey continues...
The first stop on the mini-tour is Paris, where we will follow Charli around the city before and after her stage performances. An intense line-up awaits you, as well as a stage set with strong impact: feast your eyes during the event on mappings, video projections and laser displays. Invitations will be available @ Le Citadium and @ Replay flagship store.
23 October: Munich
It’s Munich’s turn on October 23. Here, Charli, together with a series of local and international acts, will get the guests on their feet and dancing. Invitations can be picked up @ the Replay flagship store.
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