Burberry celebrates Art of the Trench Paris as part of 'Burberry loves PRINTEMPS'

Last night Burberry and iconic Paris department store, Printemps, held an event to celebrate the launch of 'Burberry Loves PRINTEMPS', which took place in the Burberry pop-up store at Printemps on Boulevard Haussmann in Paris.

Over 200 guests attended including French actresses and musicians, and British Burberry Acoustic musician Matthew Whitehouse provide music with a live DJ set.

As part of Printemps' 'London Mania' initiative, the event showcased images captured for Art of the Trench Paris, featuring more than 50 French influencers from the world of art, culture, cinema, fashion and music, who have been photographed wearing the iconic trench coat in and around key locations in Paris.

Burberry has taken over the atrium and windows of the Boulevard Haussmann store with a series of iconic London skylines and limited edition Burberry product celebrating the British weather, style and culture.