From beginning of July Monki fashion will join the roster of international brands available at ASOS, the global online fashion retailer.
Complementing the 65 Monki concept stores across Europe and Asia, ASOS will stock a substantial part of the Monki line as well as a collaborative range available exclusively at ASOS. This partnership will give Monki the opportunity to share its eclectic collections with ASOS customers in over 230 countries globally. A valuable addition to the Sweden-based brand’s own online store, currently offering its full collection to 18 EU countries.
“We experience a demand for our brand in markets where Monki doesn’t even exist today,” says Lea Rytz Goldman, COO of Monki. “We are really happy to have ASOS as a partner to help us expand and offer our unique fashion to all of our fans—and inspire new ones.”
In keeping with the brands aesthetics the exclusive capsule collection introduces Monki’s colour- led prints to the ASOS customer with all-over-graphics in summery shades and illustrations designed by Monki’s in-house studio.
“We are really excited to have such a contemporary brand on board at such an accessible price point. Monki has been on our radar since it was founded in 2006 so we are really looking forward to introducing this label to the ASOS customer.” - Nikki Tattersall, Head of WW Brands.
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