H&M has announced its autumn collaboration with Parisian designerIsabel Marant. For H&M, Isabel Marant will create a wardrobe inspired by her signature style, mixing urban attitude, boho elegance and rock‘n’roll spirit. Available from 14 November in around 250 stores worldwide and online, the collection features clothing and accessories for women and teenagers. Isabel Marant will also, for the first time, create a collection for men. A graduate of the famed Studio Berçot, Isabel Marant worked her way up the fashion system starting with a jewellery line, then adding knitwear, launching her self-titled collection in 1994. Today she runs an international brand with a number of boutiques worldwide.
“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection” says Margareta van den Bosch, Creative Advisor at H&M.
Source: DIARYdirectory.com
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