Friday 10 May 2013

House of Fraser London launch Farah Vintage Spring/Summer '13 Initiative

HOUSE OF FRASER LONDON LAUNCH FARAH VINTAGE SPRING/SUMMER ‘13 IN STORES

To celebrate the arrival of the Farah Vintage Spring/Summer ‘13 collection in selected UK stores, House of Fraser are giving the first 20 customers who make a purchase over £50 in the London store an exclusive goodiebag containing Farah products.

Customers can also visit the Farah Vintage Facebook page (www.facebook.com/farahvintage) to be in with a chance to win a new summer wardrobe worth £500.

CITIZENS OF FARAH
The Citizens of Farah project celebrates individuality, creativity and style as it is expressed through the diverse cultures of today. Each month the project is represented by an ambassador from a different corner of the current cultural landscape who will provide unique content on everything from music to design, art and film directly to Farah's social media followers on Facebook, Twitter and the Farah blog (www.farah.co.uk). Previous ambassadors have included DJ Daniel Avery, photographer Gavin Watson, NME journalist Jamie Fullerton and comedian Doc Brown.

VINTAGE COLLECTION

For Spring/Summer 13 Farah has turned to the land of the rising sun for its inspiration. Building on the success of the Autumn collection’s 50’s theme, they add a kick of wasabi from the extremes of Japanese fashion. Farah blends the machismo of 1950s Americana with the bright lights of Tokyo, to create an inspired mishmash of print, pattern, texture and colour, all the while staying true to the brand’s British roots and urban heritage.














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