GUESS Watches has launched One to Watch - Global Blogger Search, an international open call to become an official contributor to the GUESS Access Blog on the brand's website. The campaign will go live on the GUESS Watches Facebook page, which has over 1.4 million fans. In order to enter, users from around the world will create personal profiles through the Facebook page that will include a custom-built style board to express their personal fashion point-of-view. The profiles will be shared through social networks in an effort to receive Style Points from friends and followers. At the end of the 90-day entry period, the top ten candidates in each country with the most Style Points will move on to the next round and be asked to submit a blogging assignment. Their submissions will be reviewed by a panel of judges and two One to Watch finalists will be chosen to represent each participating country. Each finalist will receive worldwide recognition and GUESS Watch product throughout the year. The search has now launched and the finalists will be announced in September.
Cindy Livingston, President and CEO of Sequel AG says: “This is a great opportunity for our brand to be able to partner with young bloggers from around the world and let their voices be heard on a global platform. We will be able to showcase their talent on the GUESS Access Blog and inspire others to be a part of the GUESS Watches lifestyle.”
www.en.guesswatches.com
Source: Diary Directory
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