Whilst out and about doing press days which I dont do many of... I came across New label Euphorik and the AW 12 collection for men... great uncomplicated, unfussy and totally wearable clothing... the colour palette of the collection is mainly black with hints of white and charcoal in places, which I think gives the collection even more impact.... the pieces themselves are well tailored with some having no age deomgraphic so the older chap like myself would feel comfortable wearing.... stand out pieces for me inlcude the hoodie but not just any hoodie ... depending on how it is styled it can create many looks ..... mainly dress up which is always good... othe pieces are the blazers and waistcoat....definitely one to watch out ....
gets a thumbs up from me - my kind of clothes....
here's some more info on the company
Euphorik London was established at the end of 2010 in London by Alexander Leimbach and Roman Makuhha. It started as a tiny capsule collection of luxury menswear. The idea behind it is to create a range of sleek, elegant and timeless garments that will make the wearer feel euphoric about himself. With the use of luxurious, carefully selected and thought through fabrics and playfulness of the designs, Euphorik offers creative tailoring with the touch of glamour and enigma in its garments for a new kind of gentleman.
Every single piece is completely manufactured in the UK in order to achieve the highest, most sophisticated quality..............
Alexander Leimbach & Roman Makuhha
http://www.euphoriklondon.com/
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