CUSTO BARCELONA OPENS FIRST UK STORE IN WESTFIELD STRATFORD CITY

CUSTO BARCELONA OPENS FIRST UK STORE IN WESTFIELD STRATFORD CITY
International fashion brand Custo Barcelona has opened its first UK store in the Westfield Stratford City shopping centre. Renowned for its ability to redefine the hottest trends through a kaleidoscope of vibrant colours and a passion for cutting-edge graphics, Custo Barcelona is proud to open the doors of its first London store with its SS12 collection.



The new store occupies 140m2 and is divided into three distinct zones showcasing the Custo Barcelona women’s clothing, accessories, and Custo Growing the brand’s kidswear collection.
The Westfield Stratford store reveals an ambitious new retail design concept for Custo Barcelona. Designed by directional Spanish architecture firm Dear, the visionary concept features a dramatic geometrical ceiling structure made up from a complex assortment of abstract vectors. The new retail design will not only provide the blueprint for a roll-out of UK stores but is also planned to be implemented across all new international openings.




“We’re thrilled not only to be opening our first UK Custo Barcelona store in Westfield Stratford City, located as it is on the doorstep of the upcoming London Olympics, but also to be able to make such an exciting visual statement through the store’s imaginative design,” said Hugo Deane, director at Love Brands, UK distributor for Custo Barcelona. “The store’s all white theme provides a neutral backdrop for the vibrant print-led fashion of Custo Barcelona. Combined with the intricate ceiling design which surrounds the trading space the new store creates a unique sense of retail theatre.”
Situated in The Arcade area of Westfield Stratford City the store features white timber wall panels, stainless steel hanging rails, grey resin flooring and interactive mirrors.