Versatile Apparel is a new and exciting brand from Italy that I came across at a recent press day with Surgery PR. Please read on to learn more about the debut SS 11 collection...
Made in Italy! corrupted in London........
Versatile Apparel is a new, premium-end menswear fashion brand offering a full range of clothing and accessories, crafted and hand finished by the finest Italian factories.
Founded in 2009 by Steven Harrison-Dix and Steve Turner, Versatile Apparel combines Italian spirit and quality with the hottest London-inspired designs. Our range revolves around a more discerning customer, those who have an eye for quality and detail, but who also has a sense of adventure, as messaging with a tongue-in-cheek interpretation features on many of the designs.
Polo shirts and cardigans compliment the Versatile Apparel range of jeans, which are available in three colours and a variety of styles and cuts. Our luxury tank and T-shirt range includes V-necks, crew necks and cowl necks, all using original designs and eye-catching detail. For example, our ‘Boy meets Boy’ T-shirt features 2236 crystals and comes in a Swarovski version for those who really want to make a statement and get noticed.
All Versatile Apparel accessories are made of the finest Italian leather and our belts are truly versatile in that that they can be worn with a variety of buckles to suit any mood, personality or look.
Versatile Apparel offers its product range through a unique retail concept combining our outlets with a full e-commerce service site. Our flagship store in Covent Garden offers a fresh and exciting shopping experience, somewhere that you can enjoy the ambiance, socialise and browse at your own leisure.
There is a launch party for Versatile Apparel later this week which I have been invited stay tuned for more new on this new and exciting brand........
http://www.versatileapparel.com/
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