The starting point is no longer the outfit itself. It’s the desire to tell our story, reveal an emotion, a way of life.
In this way, people no longer purchase a piece of clothing but a memory, a love, a special moment, a DNA.
Our DNA is the South and all the symbols that represent it: flowers, pasta, bread, good luck charms, shells,
fish, religious symbols, music, ice cream, drinks, dolls, biscuits, forks, spoons, pizza and Mandolin.
All of this is love, is #DGFamily. #DGTropicoItaliano