Tuesday, 9 February 2016

News - The Changing Face of Charity Retail

Charity shops showcase their unique style credentials with the launch of free styling event ‘Style Me in Seconds’
Old Street Underground Station, London

Charity shops across the UK are showcasing their styling credentials to young people by offering free styling makeovers by professional stylists who have dressed Victoria Beckham, Emilie Sande and Professor Green.
Style Me in Seconds will launch with a ‘pop up’ from the 4 – 10 April 2016 at Old Street Underground Station. The Style Me in Seconds event offers free style makeovers, demonstrating the unique outfits that can be put together with a bit of digging through the treasure troves that are charity shops. 
The event is aimed at the younger consumers, specifically 16-24 and 25-34 year olds, who research shows are more likely to perceive charity shops stock as not ‘on trend’ or old fashioned and undesirable.* research vInspired report
The Style Me in Seconds team see fashion as fun, frivolous and a way to creatively express who we are as individuals and the stylists involved specialise in charity shop and vintage styling.  The Style me in Seconds team of stylists include Hayley Simmons and Emma Slade Edmondson who have worked for a range of fashion magazines including Vogue, Red, Harpers Bazaar and Marie Clare.
Stylist Hayley Simmons says: ‘’I’m thrilled to be a part of the Style Me in Seconds event! As a Charity Retail Store Manager for Bath Cats and Dogs Home, I’m based in Frome and love using my experience as a stylist to enhance the wardrobes of my customers. I can’t wait to show visitors to the London event, what treasures can be found in charity shops and how you can create a really individual look and of course all while helping some really amazing causes like Bath Cats and Dogs Home. ‘’
Hayley Simmons, Bath Cats and Dogs Home, Frome Charity Store Manager.
While the team recognize that people often find it easier to buy off the peg than to rifle through the rails of charity shops, the Style Me in Seconds event will show the public how to explore the wealth the shops have to offer.   
With a free style consultation, the stylists will demonstrate how to use charity shops to experiment with a new look, try a brand new style or simply get a taste of how styling themselves in charity shop pieces can add a unique twist to their outfits. 
To apply for one of the free styling makeovers book online at  http://stylemeinseconds.com
There are over 10,000 charity shops on the high street in the UK and the organisers Charity Retail Association will be selecting pieces for the Style Me in Seconds event from stores across the country. 

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