Frieze Masters Announces Gucci as New Associate Sponsor

Frieze Masters Announces Gucci as New Associate Sponsor

Frieze is pleased to announce Gucci as a new partner for Frieze Masters 2014.

Gucci will be an Associate Sponsor of Frieze Masters and partner for Frieze

Masters Talks at the third edition of the leading fair for art from ancient to

modern.

The partnership brings together one of the world’s leading luxury fashion

houses with Frieze Masters, in the first partnership of its kind for the fair.

Frieze Masters Talks is programmed by curator Jasper Sharp and brings

together major artists, critics and curators to draw out relationships between

contemporary and historical art. Previous participants have included: Cecily

Brown, Glenn Brown, Bice Curiger, John Currin, Michael Govan, Luc Tuymans

and Nicholas Penny.

Gucci’s support of the Frieze Masters Talks extends to a special one-off conversation

between Ed Ruscha and Ian Wardropper in the Director’s Dining

Room of the Frick Collection, New York, on Monday, 5 May 2014.

Victoria Siddall, Director of Frieze Masters said: ‘The talks programme is

one of the most exciting elements of the fair as it shows how contemporary

artists are inspired by history. I am thrilled to have Gucci’s support in 2014

and I look forward to exploring more of the world’s most important museum

collections with the most interesting of guides – today’s leading contemporary

artists.’

Frieze Masters takes place from the 15 – 19 October 2014 in Regent’s Park

London. In 2014 the fair will be supported by main sponsor Deutsche Bank

for the third consecutive year.