MUST SEE - Coming Soon - Burberry Brit Rhythm for Women

Be the first to sample the new Burberry fragrance for women www.brby.co/tp #THISISBRIT

Three Gigs, Three Cities, Three Nights - Burberry celebrates Brit Rhythm

Following the launch of Brit Rhythm, the latest Burberry men's fragrance, Burberry hosted three gigs in three cities over three nights in London, New York and Singapore. British band White Lies played in London on Wednesday 16 October and Singapore Friday 18 October, and British band Peace played in New York City on Thursday 17 October, with guest vocalist Charli XCX.

Leading Instagram photographers, selected by Chief Creative Officer Christopher Bailey, collaborated with Burberry to capture imagery from the live gigs from the three cities, using the hashtag #ThisisBrit. The images were fed onto over 300 digital out-of-home sites, bringing the energy and adrenaline of live music to consumers around London, New York and Singapore within hours of the gigs starting. The screens will continue to display new imagery taken by the photographers until the end of October. 

The out-of-home activity follows previous innovative outdoor communication, including a digital takeover when imagery from the Burberry Prorsum Womenswear Spring Summer 2014 show was fed onto screens along London's Cromwell Road, New York's Times Square and Hong Kong's Worldwide House. 

Burberry - #THISISBRIT - White Lies Live in London

Three Gigs, Three Cities, Three Nights - Burberry brought Brit Rhythm to life in London on 16 October 2013, kicking off a series of three global live music events

British band White Lies performed live with guest vocalist Laura Mvula, followed by a set from British DJ Gary Powell

Guests included Brit Rhythm campaign stars George Barnett and Suki Waterhouse as well as British musicians Rory Cottam, Gwilym Gold, British band Broken Hands, Italian musician Alex Uhlmann and British models Pixie Geldof, Charlotte Wiggins, Sam Rollinson and Mathilda Lowther

Music: 'To Lose My Life' by White Lies