Agent Provocateur introduces 'The Muse' featuring Mylene Jampanoï

To celebrate Agent Provocateur’s Spring Summer 2012 collection, Mylene Jampanoï stars in two short films directed by Jordan Scott and produced by RSA films.

The collection of films show a departure from the fierce and overtly sexy world in favour of a softer, more romantic type of erotica. A feminine sensuality rather than unabashed sexuality, inspired by the dreamy mood, colours and romanticism of the collection. Inspired by the iconic films of that era, ‘Emmanuelle’ and ‘The Story of O’, it is a move towards a 70’s come-hither, soft-core approach. A coy innocence that comes over all coquettish and “who me...?”. There is innocence to all the characters - they are out of reach, but teasing us to come closer; their stories leave you with a yearning nostalgia and the desire to know more.

Film 1 –The Initiate – February 6th
Film 2 –The Muse – March 5th

Watch the Video here:



Cant see? follow this link - http://youtu.be/jOmAtMVcxo0

http://www.agentprovocateur.com/videos/daena.html

SAUCY - Agent Provocateur Launches SS12 Video featuring Mylene Jampanoï

To celebrate Agent Provocateur’s Spring Summer 2012 collection, Mylene Jampanoï stars in three short films directed
by Jordan Scott and produced by RSA films.

The collection of films show a departure from the fierce and overtly sexy world in favour of a softer, more romantic type of erotica. A feminine sensuality rather than unabashed sexuality, inspired by the dreamy mood, colours and romanticismof the collection. Inspired by the iconic films of that era, ‘Emmanuelle’ and ‘The Story of O’, it is a move towards a 70’s come-hither, soft-core approach. A coy innocence that comes over all coquettish and “who me...?”.

There is innocence to all the characters - they are out of reach, but teasing us to come closer; their stories leave you with a yearning nostalgia and the desire to know more.

Check out the Agent Provocateur YouTube channel on the dates below -

Film 1- The Initiate – February 6th
Film 2 – The Goddess’ – March 1st
Film 3 –The Muse – April 1st







Can't see? follow this link - http://youtu.be/XKcWYsgMFnM

Agent Provocateur announces Mylene Jampanoï in SS12 Campaign

 
Agent Provocateur reveals French beauty Mylene Jampanoï as the face of the Spring Summer 2012 campaign....






Creative director Sarah Shotton says: ‘After several successful campaigns featuring powerful femme fatales in high-octane bold imagery, I decided that I wanted to take a softer approach for Spring Summer 2012. I am a huge fan of the soft focused era, the glowing scenes from the gently erotic films such as Emmanuelle and The Story of O and my collection of vintage Playboy Magazine made me want to re-introduce the sensuality and flirtation of the 70’s into our campaigns. We chose Mylene Jampanoï for this campaign because she has a feline sensuality that compliments her pin-up figure. She shows that an AP woman can be wholly feminine while still maintaining the allure of a confident woman. Actress Mylene Jampanoï began her career in French television, and was cast in her first movie role in 2004. Since then, she has played alongside Daniel Auteuil, Gerard Depardieu and recently in Clint Eastwood’s‘ Hereafter’.






Creative Team
Creative Director: Sarah Shotton at Agent Provocateur
Director: Jordan Scott at RSA Films
Executive Producer: Melody Sylvester at RSA Films
Producer: Tim Wild at RSA Films
Model: Mylene Jampanoï at Next Models
Stylist: Valentine Fillol-Cordier
Hair: Eamonn Hughes at Premier