Every era has its iconic pair of Levi’s® – due in no small part to the wash and finish of the jeans. In the 50s and 60s, Marilyn Monroe made raw denim with a worn-in finish en vogue; in the 70s it was all about deep indigo washes; and the 80s saw Cindy Crawford rock power washed 501s. Today, women choose their wash and finish to suit the occasion, so Levi’s® new Lot 700 collection offers an array of authentic washes to fit those occasions. With everything from Worn Fade, to Dusk Rinse and Deep Indigo, finding the perfect pair just became a whole lot easier.
Levis.com
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