The feeling of magic at Christmas time is something that has been synonymous with Smythson from the outset. The giving of presents crafted with love has been part of the Smythson legacy for over 125 years.
As the playfulness and enchantment of the festive season begins, the magical story behind
each individual gift is exquisite and unique, and this message is resonated in the Holiday Campaign video.
Directed by Virgilio Villoresi, ‘125 Years of Magical Gifts’ projects a sensation of playful nostalgia and wonder, connecting the magic of the holiday season with the familiar feeling of anticipation and awe we adopt as children in the countdown to Christmas. The video highlights this emotion with a theatrical magic show taking centre stage.
125 Years of Magical Gifts from Smythson on Vimeo.
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