CARVEN OPENS FIRST U.S. BOUTIQUE IN NEW YORK CITY

Carven opened its first flagship retail store at83 Mercer Street in SOHO. This will be the first stand-alone boutique in the U.S. for the French brand.

Located between Spring and Broome Streets the 1,636 square foot space will house the brand’s women’s and men’s ready-to-wear and accessories. Carven Creative Director Guillaume Henry partnered with French architect Eric Chevallier, who helped develop the global store design concept for the brand, on the New York store. 

The boutique will feature signature materials including mosaic flooring, oak and marble. Upon entering the New York store an extensive ceiling light installation, exclusively developed for the store, brightens the space with a unique pele-mele mosaic, red-dyed plywood and concrete floor below.  A cinema box office like cash wrap is fabricated in brown marble.  

The store’s furnishings were developed exclusively for Carven by French design house Domeau & Peres.  As well as select pieces designed by Chevallier, such as the Saint-Sulpice bench that has become a signature in all Carven boutiques. The glass and fiber matte black mannequins, produced exclusively for Carven by Stockman, highlight the designs of both the men’s and women’s ready-to-wear.

The New York flagship will be Carven’s 16^th freestanding boutique worldwide with other boutiques in Paris, Tokyo, Hong Kong and Singapore. The brand has also just opened two boutiques in Shanghai, in late October, as well as the brand’s first boutique in London. Today, the Carven collections are sold in over 600 points of sale worldwide.