Versace is pleased to announce the opening of the boutique in Paragon Shopping Centre. Mr. Gian Giacomo Ferraris, Chief Executive Officer of Versace S.p.A., flew in from Milan to attend the event and Versace have the pleasure of inviting Taiwanese pop star and style icon Jolin Tsai who arrives to the scene in “VUNK”, Versace’s latest Fall Winter collection, exuding rock and glamour.
Brand New Architectural Design Concept
The new store concept, conceived by Donatella Versace and renowned English architect Jamie Fobert, explores the positive tension between Versace’s legacy and the future of the brand. The 187 square meter store mixes the opulence and traditions of Italian architecture with the dynamism and energy of Versace today. The new store design incorporates an opulent mosaic floor inspired by Rome’s Byzantine basilicas dating back to the 9th century. The circles of the mosaic floor are echoed in the curved walls which add energy and the unexpected brass fittings throughout consolidate the ultimate mood of luxury. The new Versace comes alive with this new design by Donatella Versace and Jamie Fobert, representing a continuing dialogue between the house with its customers. With the modern, pure and sleek contemporary environment, the new Paragon boutique provides a complete range of Italian crafted products and a truly relaxing shopping environment to both the local customers and visitors of Singapore. It offers the latest Versace Men’s and Women’s collection, a full assortment of Versace accessories, sunglasses and watches, which expresses the brand’s lifestyle.
Iconic Print Exhibition
To capture the exciting moment of the opening, the Iconic Print Exhibition is unveiled at the atrium in Paragon Shopping Centre. On display are the stunning Atelier Versace dresses worn by the world’s top celebrities, and the shirts in the famous prints by the Maison which are also
shown interchangeably on the digital backdrop of the exhibition. The 20th Anniversary Versace and Rosenthal collection, composed of 20 plates featuring 20 iconic designs that represent a journey through time, space, cultures and myths are also displayed at the exhibition.
Versace New Boutique Address
#01-08/09 Paragon
Singapore 238859
Tel: +65 6838 0398
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