Ralph Lauren Presents The Dog Walk

Ralph Lauren Presents The Dog Walk

Ralph Lauren is pleased to present The Dog Walk – a unique digital collaboration showcasing the Ralph Lauren Fall 2013 Accessories Collection in collaboration with the Battersea Dogs and Cats Home. The Dog Walk, which premieres October 15th at RalphLauren.co.uk, offers a new dimension to the luxury world of Ralph Lauren accessories, while raising awareness in support of animal welfare.

Through the use of 3-D imaging, The Dog Walk is an innovative video presentation starring rescue dogs along with standout pieces from the Ralph Lauren Fall 2013 Accessories Collection – adding a new element of movement to the world of Ralph Lauren.

The video follows various dogs alongside chic city women. Each is stylishly outfitted in Ralph Lauren accessories as they leisurely stroll through iconic streets from New York City to Paris and past signature Ralph Lauren stores such as RRL on Bleecker Street and the flagship store on Avenue St. Germain. The cityscapes appear in black-and-white, while the Ralph Lauren luxury accessories stand out in radiant colors, highlighting signature pieces from the collection such as the classic Ricky Handbag, timeless jewelry, adorable pup sweaters and elegantly crafted dog carriers.

“Ralph Lauren has a long-standing history of supporting philanthropic endeavors, and dogs have always been an important part of the Ralph Lauren lifestyle,” said David Lauren, Executive Vice President of Advertising, Marketing and Corporate Communications at Ralph Lauren. “We are very excited to be working with Battersea Dogs and Cats Home to help promote adoption and bring awareness to the cause in this creative way.”

For the first time, rescue dogs take to the runway to present Ralph Lauren's Fall 2013 Accessories Collection and support Battersea Dogs and Cats Home.

From October 15 through November 15, Ralph Lauren will donate 10 percent of the sales of select merchandise featured in The Dog Walk to benefit Battersea Dogs and Cats Home. Ralph Lauren accessories featured in the video can be purchased at select Ralph Lauren stores andRalphLauren.co.uk.