An emotional journey, brimming with sensations and contents, underscores the new fendi.com. Immersive, modern, sophisticated.
Dynamic, intuitive and easy-to-navigate, the new site slides horizontally, inspired by a walk-through in an art gallery. Framed by Fendi's newest shade of signature yellow, it celebrates the house's icons and values, is protagonists, the superior craftsmanship, erstwhile traditions, innovative designs, innovative designs, sneak previews and the latest projects through a flurry of exclusive contents, interviews and special images.
The HOMEPAGE and look book images are "alive", always in motion and moody thanks to the special lighting and fading effects. An emotional video, updated each month, serves as the backdrop to the landing page, a further testament of how this dynamic house, steeped in tradition, constantly seeks novelty and experimentation.
Fendi fans can dip into the multi-facetted Fendi universe spangled with five sections that extensively celebrate each world via dedicated sections.
WHAT'S NEW to be the first to indulge with the latest projects - new openings, exhibitions dedicated to the house, collaborations and behind-the-scenes snippets of the latest advertising campaigns.
COLLECTIONS to discover the latest collections - Women, Men, Kids, Perfumes, Casa. A dynamic and interactive way to leaf through the look-books, to view the fashion shows and savour the details that highlight each garment and accessory.
ICONS an emotional journey that explores the origins and the evolution of the most coveted pieces including the masterpieces of Fur Atelier, the new Selleria, the time-defying Baguette and Peekaboo, all of which have made Fendi one of the most celebrated luxurygoods houses. Outstanding stories of creative passion, research and savoir faire to be discovered.
THE MAGIC OF FENDI exalts the magic and uniqueness of Fendi. A story that starts with its inception in 1925 with a short film ad exclusive archival images. A Video Room that houses the most significant video projects. New ongoing content to celebrate the creative genius of Karl Lagerfeld and Silvia Venturini Fendi, Fendi's ties with design, with Rome, with cinema and with the highest expression of Italian artisanal tradition. More captivating projects will be unveiled starting in July.
Lastly, a new and improved STORE LOCATOR dispatches detailed information and images on the Fendi boutiques worldwide.
Translated into 5 languages, the new fendi.com was developed with HTML5 technology and is available on all devices with a customised Mobile version.
The redesigned fendi.com also boasts the launch of the new Fendi Roma logo.
The site will also unveil the new Pre Fall 2013 video that perfectly fits into this new scenario.
Model Julia Frauche is depicted as a Renaissance and aristocratic beauty, who under the gilded and frescoed interiors of a sumptuous Roman palazzo, beckons through fluid movements and a sultry poise. An ethereal yet modern woman, suspended in time and space, who speaks Fendi's timeless language of elegance and innuendo via gusts of air, the flutter of silk, the audacity of stripes and the opulence of a fur coat that falls to the floor, revealing her naked behind.
Dynamic, intuitive and easy-to-navigate, the new site slides horizontally, inspired by a walk-through in an art gallery. Framed by Fendi's newest shade of signature yellow, it celebrates the house's icons and values, is protagonists, the superior craftsmanship, erstwhile traditions, innovative designs, innovative designs, sneak previews and the latest projects through a flurry of exclusive contents, interviews and special images.
The HOMEPAGE and look book images are "alive", always in motion and moody thanks to the special lighting and fading effects. An emotional video, updated each month, serves as the backdrop to the landing page, a further testament of how this dynamic house, steeped in tradition, constantly seeks novelty and experimentation.
Fendi fans can dip into the multi-facetted Fendi universe spangled with five sections that extensively celebrate each world via dedicated sections.
WHAT'S NEW to be the first to indulge with the latest projects - new openings, exhibitions dedicated to the house, collaborations and behind-the-scenes snippets of the latest advertising campaigns.
COLLECTIONS to discover the latest collections - Women, Men, Kids, Perfumes, Casa. A dynamic and interactive way to leaf through the look-books, to view the fashion shows and savour the details that highlight each garment and accessory.
ICONS an emotional journey that explores the origins and the evolution of the most coveted pieces including the masterpieces of Fur Atelier, the new Selleria, the time-defying Baguette and Peekaboo, all of which have made Fendi one of the most celebrated luxurygoods houses. Outstanding stories of creative passion, research and savoir faire to be discovered.
THE MAGIC OF FENDI exalts the magic and uniqueness of Fendi. A story that starts with its inception in 1925 with a short film ad exclusive archival images. A Video Room that houses the most significant video projects. New ongoing content to celebrate the creative genius of Karl Lagerfeld and Silvia Venturini Fendi, Fendi's ties with design, with Rome, with cinema and with the highest expression of Italian artisanal tradition. More captivating projects will be unveiled starting in July.
Lastly, a new and improved STORE LOCATOR dispatches detailed information and images on the Fendi boutiques worldwide.
Translated into 5 languages, the new fendi.com was developed with HTML5 technology and is available on all devices with a customised Mobile version.
The redesigned fendi.com also boasts the launch of the new Fendi Roma logo.
The site will also unveil the new Pre Fall 2013 video that perfectly fits into this new scenario.
Model Julia Frauche is depicted as a Renaissance and aristocratic beauty, who under the gilded and frescoed interiors of a sumptuous Roman palazzo, beckons through fluid movements and a sultry poise. An ethereal yet modern woman, suspended in time and space, who speaks Fendi's timeless language of elegance and innuendo via gusts of air, the flutter of silk, the audacity of stripes and the opulence of a fur coat that falls to the floor, revealing her naked behind.
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