Swatch have announced a collaboration with Mika, the international pop star. Famed for his creativity and love of fun, Mika is a truly inspiring partner for Swatch, a global brand similarly admired for its optimism, quirkiness, vibrancy and colour. There is another significant link between Swatch and the much-loved pop star, too: 2013 marks the 30th anniversary of non-stop innovation from the iconic Swiss watch maker, since its launch back in 1983, and Mika will also celebrate being 30 years young, in 2013!
The partnership between Swatch and Mika comprises of a succession of exciting interactions between both parties. Firstly viewers of the video for his latest single, Popular Song, will notice Mika is wearing the fashionable Swatch Touch Blue. This meeting of music and style then resurfaces in the TV advertising campaign for the Swatch Scuba Libre collection, which launches in June and features an amazing track, titled Underwater, from Mika's most recent album, The Origin of Love.
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