G-Star RAW has officially opened its largest global flagship store in Hong Kong in the iconic Times Square area in Causeway Bay on Hong Kong Island. G-Star, known for its innovative and cutting edge style in the world of denim, hosted for this special store opening an eclectic night of performance, art, music and fashion. Attending the official opening ceremony were American Grammy nominee Skylar Grey, Australian actress Gracie Otto, Australian model Alexandra Agoston and many Chinese celebrities including Aaron Kwok.
The second Hong Kong store is G-Star’s largest store in the world, accounting for 680 square meters / 7,319 square feet of denim innovation. G-Star has expanded rapidly over the last few years, opening stores in the world’s biggest metropolitan capitals from Tokyo to New York to Sydney to Los Angeles. In December 2011 G-Star celebrated the opening of its 300th store at Rodeo Drive, Los Angeles. Currently G-Star has over 6.000 points of sales in 70 countries.
For the Hong Kong store G-Star presented an opening ceremony highlighting G-Star’s core philosophy around unexpected combinations. The official opening ceremony commenced with stunt men and women running down the façade of the building also featured a traditional Chinese lion dance, a champagne crusher (handled by American Grammy nominee Skylar Grey and Chinese singer and actor Aaron Kwok) and a denim curtain revealing a tableaux vivant. In store the guests experienced an acoustic performance of the American singer, songwriter and record producer Skylar Grey and G-Star’s Pop-up show, transforming a collection presentation into real live interaction.
At the Hong Kong store opening G-Star also presented the travelling gallery Raw Art Series. Being a super specialist denim brand, G-Star is always looking to push the boundaries of denim. For Raw Art Series denim is taken to another level in terms of craftsmanship by re-contextualizing denim as collectable art objects. RAW Art Series will be exhibited in the Hong Kong store for four weeks, starting February 21st 2012.
G-Star Store Hong Kong Leighton Road
Leighton Centre
Shop G14, UG/F and Shop L03, LG/F
77 Leighton Road, Causeway Bay
Hong Kong
G-Star RAW. Just the Product.
No comments:
Post a Comment