A brand is defined by its actions, not only by the aesthetic it creates. The Marni language is slightly off-kilter. It is fueled by a constant dialogue with the art world and favors unpredictable, out-of-the-schemes moves.
LOOKING FOR MARNI takes place inside the Padiglione Visconti: a singular industrial space that is currently being used as an atelier for rehearsal by the La Scala Theater. The unique configuration of the space, cut in two by a massive mezzanine, becomes a co-protagonist of the piece: it dictates the way the different actions happen and develop and the way the different props are arranged. Spaces, for Marni, are always integral to the esthetic experience. Padiglione Visconti links directly to a glorious theatre tradition.