DIARY OF A CLOTHESHORSE: Ermenegildo Zegna presents #zegnavoices

Wednesday 13 January 2016

Ermenegildo Zegna presents #zegnavoices

An exclusive digital project dedicated to the Ermenegildo Zegna Couture Fall Winter 2016/17 Fashion Show

Ermenegildo Zegna presents #zegnavoices, the digital project to amplify the Fall Winter fashion show, which will be held on Saturday the 16th of January. A selection of fascinating personalities will recount their Zegna show experience, talking to Stefano Pilati and posting their favorite styles, the most intriguing details, inspiring material selections and their favorite accessories.

Today the dedicate #zegnavoices microsite, http://www.zegna.com/gb/ermenegildo-zegna/couture/fashion-show.html , will go live, presenting the individual positions of each personality and their expectations on the Fall Winter Fashion show. In the following 5 days these key opinion leaders will create video clips and social media posts bringing a kaleidoscopic view on the latest collection. The micro site hosts also the live stream of the fashion show as well as an artistically revised version later on.

With an engaging kick off teaser Stefano Pilati, Head of Design of Ermenegildo Zegna Couture, will allow visitors a view into his world of creations, followed by another exclusive statement with his most loved pieces, details and looks of the upcoming Fall Winter collection.

The selected partners in this project are:

Olivier Zahm, founder and editor of Purple Magazine as well as artistic director of Purple Institute and himself an enthusiastic ” photographer “. He will explore the style proposal of Stefano Pilati from his unconventional and controversial position.

Benn Northover, Actor and protagonist for the last two Ermenegildo Zegna Advertising campaigns. Representing the Zegna world and being part of Stefano Pilati’s vision of a new generation of leaders, he will dive the public into the world of dressing up and male vanity as a potential, new male attitude.

Li Chen, the Chinese actor, producer and writer, will be attending the Ermenegildo Zegna Couture Show for the first time. He will explore the excellence of the Zegna wool manufacturing and the perfection of Zegna Couture Tailoring.

Tomoki Sukezane, the Japanese stylist and fashion icon collaborates with the most important luxury brands globally. His success is defined by the crossover of the Japanese and the western male wardrobes, a passion that strongly connects him with Stefano Pilati.

Giacomo Gianniotti, the Hollywood actor of Grey’s Anatomy and “The Reign “with italo-canadian roots, returns to Italy to follow his love for Italian elegance and tailoring. In Milan he will enjoy the vibrant atmosphere of the Men’s Fashion Week.

#zegnavoices : five key opinion leaders, with different backgrounds and positions in fashion but all connected through their love for dressing up.