Thursday 24 October 2013

Sportmax and Cutler And Gross Eyewear Launch Party, hosted by LeighLezark




Last night Luxury Italian brand Sportmax celebrated the launch of the first eyewear collection with British heritage eyewear brand Cutler and Gross. The party was held at The Arts Club in Mayfair and co-hosted by muse and ambassador, Leigh Lezark,

A selection of canapes including tuna tartare in taco chips, crab with daikon and pineapple jus and raspberry macaroons were served. Guests drank Ruinart rose champagne, along with cocktails of lychee martinis and Hemingway daiquiris.

The collaboration between Sportmax and Cutler and Gross developed from a shared ethos of design experimentation, craftsmanship, research and attention to detail. A trendsetter with an eclectic personality; a DJ, model, and glossy icon, Leigh Lezark was chosen because of her style, attitude, and approach to the future.

The spring/summer 2014 collection comprises six different styles of sunglasses which reinvent the icons of eyewear history. The eyewear will be available in Sportmax and Cutler and Gross stores from November 2013, and selected high-end opticians from February 2014.























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