Luxury Fine Jewellery Brand Astley Clarke has seen the incredible rise and reach of the ‘gifting alpha male’ who now accounts for almost half of all online traffic during the holiday season. This season Astley Clarke has launched a strategic marketing campaign targeted at male shoppers via a holiday gift guide, men’s cheat sheet email and a ‘men don’t panic’ button that lives on the homepage. Already featured on Luxury marketing website LuxuryDaily.com, the engaging content is capturing the imagination of industry experts and customers alike. To view the Luxury Daily article please click here.
Bec Astley Clarke, Founder and Managing Director of Astley Clarke states:
‘Men need gift solutions – and our luxury customer is no different. That’s why we have a Men’s Panic Button on AstleyClarke.com which takes men straight into a host of exquisite gift ideas. Not only do we offer FREE Worldwide Shipping but our Personal Shoppers are also on hand to help select a gift and deliver it anywhere in the world. We even offer a same day delivery service in London on Christmas Eve – men love this service.'
And, if any customers are still undecided on the perfect gift, the ‘if in doubt’ category in which customers can purchase gift vouchers offers the ideal Christmas solution.
AstleyClarke.com
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