DKNY AW 12/13 CAMPAIGN STARRING ASHLEY GREENE

DKNY: To Russia, From New York with Love

On April 5th DKNY produced the Fall 2012 Runway Show and After Party at the Chocolate Factory in Moscow! In attendance was DKNY's brand ambassador, actress Ashley Greene and musical talent Estelle who performed in front of 1,000 guests!

DKNY JEANS SPRING SUMMER 2012 AD CAMPAIGN

AS I blogged last year the new face of DKNY Jeans is Ashley Greene well her she is in the new SS 12 Campaign....  Check out the last picture the billboard in New York!!

ASHLEY GREENE SIGNS WITH DKNY & DKNY JEANS!

DKNY and DKNY Jeans have tapped Ashley Greene for an exclusive one–year agreement to represent the brands in its advertising campaigns. Ashley Greene, best known for her recurring role as Alice Cullen in the Twilight film series, will also serve as the brands’ ambassador.

“Ashley embodies everything DKNY—her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives”, says Patti Cohen, Donna Karan International’s executive vice president for global marketing and communications. Says Greene, “I’ve always loved Donna Karan’s creations. To be a part of the brands’ message is incredibly exciting because it feels like such an organic it. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.” The relationship between the actress and the fashion house came about naturally.

Greene first wore Donna Karan to a Berlin premiere of Twilight Eclipse in June 2010. In July, Greene hosted Super Saturday in the Hamptons where she wore DKNY. In September 2010, the house invited Greene to attend the designer’s Spring show. Most recently, Karan designed a custom gown for Greene to wear to the 2011 Costume Institute Gala at the Metropolitan Museum. A friendship and collaboration was born.

Ashley Greene will appear in the upcoming global ad campaign for Spring 2012, currently being photographed by Inez van Lamsweerde and Vinoodh Matadin.

She will be seen next in five upcoming films: The Twilight Saga Breaking Dawn: Part 1 (November 18, 2011) & Part 2 (November 2012), Butter (February2012), LOL (2012), and Olivia Twisted (2013)


http://www.dkny.com/